Articles

Top Entertainment, Sports, CPG & Retail Brands on Roblox (Nov '24)

Skibidi Toilet and NFL dominate this month's Roblox brand rankings. Every week we publish exclusive research about how brands are...

Nov 18, 20242 min read

How 5 Top Roblox Games Acquire Players with Halloween Updates

Top games launch Halloween updates with new seasonal content and gameplay. Every week we publish exclusive research about how brands...

Oct 15, 20244 min read

Top Roblox Announcements Brands Should Know About

New updates coming to e-commerce, video ads, social features and more. Join 1.5K+ newsletter subscribers learning about Roblox and brands...

Sep 9, 20246 min read

Top 10 Brands on Roblox (June '24)

Lamborghini takes the top spot on latest non-entertainment Roblox brand rankings. Join 1K+ newsletter subscribers learning about Roblox...

Jun 25, 20242 min read

Roblox Launches E-Commerce with Walmart

Retailer offers 3 physical items for sale within its Roblox experience Walmart Discovered Every week we publish exclusive research ...

Apr 29, 20243 min read

Top 10 Roblox Brand Games (Feb '24)

Paramount's SpongeBob exits paid beta and enters top 10. Every week we publish exclusive research about how brands are activating on the...

Feb 5, 20244 min read

What Brands are Running Paid Advertising on Roblox?

Walmart and Amazon are among those brands using Roblox paid ads. In 2023 Roblox rolled out immersive advertising, which included...

Jan 30, 20243 min read

Top 10 Roblox Brand Games (Jan '24)

Barbie and Alo Yoga surpass 100 million lifetime visits milestone. SPONSORED BY Spaceport connects brands + IP owners with game...

Jan 7, 20245 min read

2024 Roblox & Brands Predictions

Top brands, agencies and developers share their thoughts on Roblox's future As one year ends and another begins, it's a great time to...

Dec 9, 20235 min read

Top 10 Roblox Brand Games (Dec '23)

YouTuber Mark Rober's new educational Roblox experience has strong launch 🚀 SPONSORED BY Spaceport connects brands + IP owners with game...

Dec 5, 20237 min read

The Future of Brand Monetization on Roblox is E-commerce

Roblox will begin testing real-world commerce with brands in H2 2024. In May of 2022, I made my first purchase of a real-world item in a...

Nov 28, 20236 min read

Top 10 Roblox Brand Games (November '23)

Barbie skyrockets to the top of our monthly Roblox brand rankings. Every week we publish exclusive research about how brands are...

Nov 6, 20234 min read

13 Halloween-Themed Roblox Brand Experiences

Lots of brands roll out orange and black experience updates for the Halloween season. Halloween is a big deal around the world, and it's...

Oct 30, 20232 min read

Top 10 Roblox Brand Games (October '23)

Two Walmart branded experiences, Supercampus & Walmart Discovered, enter the top 20 Every week we at Metaverse Marcom publish exclusive...

Oct 8, 20234 min read

Top 20 Roblox Brand Games Ranked by Monthly Traffic (November)

More and more brands are entering the Roblox metaverse platform with their own custom-built game experiences. This past month saw a...

Nov 1, 20223 min read

Walmart Entered Roblox in a Big Way

Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive. The first experiences is Walmart Land,...

Sep 26, 20221 min read