Articles

CEO Zander Brumbaugh raises from top tier venture funds to support Roblox devs. Every week we publish exclusive research about how...

Popular Hollywood IP and internet memes dominate top-sellers. Join 1.5K+ newsletter subscribers learning about Roblox and brands Over the...

New Limited UGC sales record set and a luxury auto maker returns to Roblox. Join 1.3K+ newsletter subscribers learning about Roblox and...

Breaking down Roblox compared to Minecraft, Fortnite and others. Join 2K+ newsletter subscribers learning about Roblox and brands In an...

Rainbocorns from Zuru Toys entered our monthly top Roblox brand games rankings. Every week we publish exclusive research about how...

UGC Creator Junozy shares his POV on Roblox's UGC policy changes Every week we publish exclusive research about how brands are...

Flaunt CEO Connor Kelley shares how brands are leveraging Roblox to grow loyalty programs. Every week we publish exclusive research about...

Dubit CEO Matthew Warneford outlines how his company is using data to fuel UGC sales. Every week we publish exclusive research about...

Walmart and Amazon are among those brands using Roblox paid ads. In 2023 Roblox rolled out immersive advertising, which included...

Top UGC creators share the latest trends they're noticing on Roblox. In 2023, Roblox players bought nearly 1.6 billion UGC fashion items...

Olivia Rodrigo, Nicki Minaj and other brands have launched Avatar Shops on Roblox. Brands that are interested in reaching Roblox players...

Favorite Roblox brand moments across sports, entertainment, UGC, social and video. In 2023 the amount of brands building on Roblox...

Animated heads are very popular in the Roblox marketplace right now. Over the past week, 4 out of the top 5 best-selling UGC items...

When talking with creators about what type of UGC is successful on Roblox, I often hear that "weird" is popular. To me this makes a ton...

Fan engagement and monetization opportunities broaden on the platform. When I was in college at Georgetown University years ago, my...

At Metaverse Marcom, we specialize in branded UGC on Roblox because they are relatively fast and inexpensive to make, return super...

A couple of weeks ago, I wrote about pop star Olivia Rodrigo's under the radar efforts releasing two UGC virtual items on the Roblox...

Branded game visits down -11%, but NARS & NHL find free UGC success Every week we at Metaverse Marcom publish exclusive research about...

Let's examine how the pop star released two UGC items on Roblox without any fanfare. I'm a big fan of pop music singer Olivia Rodrigo....

Roblox's massive user base and virtual economy provide forward-looking licensing professionals a path to a powerful new revenue stream....