Articles

Why Roblox’s New Discovery Algorithm Favors Games That Bring Friends Together

Every week we publish exclusive research about how brands are activating on the Roblox platform. By Stephen Dypiangco A Big Shift in...

Apr 15 min read

Dead Rails and the Hit Makers Formula

Analyzing Roblox hit Dead Rails through the lens of Derek Thompson's Hit Makers Every week we publish exclusive research about how...

Mar 255 min read

Growing SpongeBob Tower Defense to a Top-25 Monetizing Roblox Game

Wonder Works Studio CEO Zach Letter shares SpongeBob's path to Roblox success. Every week we publish exclusive research about how...

Mar 176 min read

How Dead Rails Became the Hottest Roblox Game

The new Western-themed zombie game has skyrocketed in popularity on Roblox. Every week we publish exclusive research about how brands...

Mar 105 min read

Roblox Developer Directory for Brands

Introducing the first batch of Roblox developers in a brand new Roblox directory. Every week we publish exclusive research about how...

Mar 33 min read

Get Your Roblox Development Studio in Front of Brands Looking for Help

Calling on all Roblox development studios interested in working with brands Every week we publish exclusive research about how brands...

Feb 243 min read

Top Entertainment and Sports Brands on Roblox (Dec '24)

Once again Skibidi Toilet and NFL dominate the month's Roblox brand rankings. Every week we publish exclusive research about how brands...

Dec 16, 20241 min read

Roblox 2024 Year in Review

Roblox experts share their picks for the top Roblox stories of 2024. Every week we publish exclusive research about how brands are...

Dec 10, 20245 min read

Roblox Monetization: Top-Earning Game Genres

Roleplay and Action genres are among the most successful at driving revenue on Roblox. Every week we publish exclusive research about...

Nov 24, 20243 min read

Roblox's Fall 2024 Creator Roadmap

New features such as Shopify e-commerce, Party, Community get target launch dates. Every week we publish exclusive research about how...

Oct 22, 20245 min read

30 Top Roblox Brand Games (October '24)

Top branded games across entertainment, sports and traditional non-IP brands. Every week we publish exclusive research about how brands...

Oct 8, 20242 min read

Inside Care Bears' Successful Roblox Launch

Exclusible's CEO shares his experience bringing the IP to life on the platform. Every week we publish exclusive research about how...

Oct 1, 20246 min read

Roblox Analytics Platform Gamebeast Raises $3.7M in Funding

CEO Zander Brumbaugh raises from top tier venture funds to support Roblox devs. Every week we publish exclusive research about how...

Sep 24, 20244 min read

Top 10 Roblox Brand Games (September '24)

Sonic Speed Simulator surpasses 1 billion lifetime visits, and Beetlejuice enters list. Every week we publish exclusive research about...

Sep 17, 20242 min read

These are Roblox's Top Game Genres

From role-playing to horror, here are the genres at the top of Roblox's charts. Join 1.5K+ newsletter subscribers learning about Roblox...

Jul 30, 20246 min read

NASCAR Accelerates Fan Engagement with Roblox and Fortnite

NASCAR's VP of Interactive and Emerging Platforms shares their approach to gaming. Join 1.5K+ newsletter subscribers learning about...

Jul 23, 20244 min read

What is Roblox and How Does it Differ from Other Gaming Platforms?

Breaking down Roblox compared to Minecraft, Fortnite and others. Join 1.3K+ newsletter subscribers learning about Roblox and brands In an...

May 21, 20245 min read

Roblox Stands to Benefit from Growth in Gaming Advertising

IAB report shows how Gaming is becoming a more important marketing channel Every week we publish exclusive research about how brands are...

Apr 2, 20245 min read

How Livetopia's Roblox Integrations Provide Brands Guaranteed Traffic

Inside look into Century Games' popular Livetopia experience, which has done many brand deals. Every week we publish exclusive research...

Feb 27, 20244 min read

Australian Open Tennis & ESPN Team Up on Roblox

Tennis Australia's Ridley Plummer shares details about updating their Roblox experience. Every week we publish exclusive research about...

Feb 20, 20244 min read