Articles

Nov 29, 20222 min read

NFL Launches Roblox Simulator Game to Reach Younger Audiences

The NFL kicked off its second officially licensed experience on the Roblox platform with NFL Quarterback Simulator. It's All About...

Nov 23, 20222 min read

Roblox Integration: Monster Jam x Car Dealership Tycoon

Monster Jam, the massive live motorsports experience, has rumbled into the Roblox metaverse. Partnering with prominent Roblox developer...

Nov 22, 20223 min read

3 Ways Brands Can Activate on Roblox

With over 50 million daily active users, Roblox is a powerful platform for brands to reach young audiences. As an open platform, Roblox...

Nov 18, 20224 min read

Top 10 Most Popular Metaverse Concerts

Due to Covid-19, large concerts and music festivals were put on hold. As a result, the popularity of virtual concerts drastically...

Nov 15, 20222 min read

3 New Roblox Metaverse Brand Activations Worth Exploring

Over the past few months, lots of big brands have entered the metaverse by building games/experiences on Roblox. We’ve seen recent brand...

Nov 15, 20224 min read

Top 50 Roblox Metaverse Brand Games Ranked by Lifetime Visits

After releasing our lists of the Top 10 most-visited Roblox branded experiences in October and Top 20 in November, we at Metaverse Marcom...

Nov 7, 20224 min read

Top 10 Roblox YouTubers with 100 Million Subs Combined

If you don't already know, Roblox is a wildly popular gaming platform that can be downloaded on a mobile device or a pc that allows its...

Nov 1, 20223 min read

5 Celebrities Who Have Jumped into the Roblox Metaverse

As the metaverse grows in popularity, real-life celebrities are setting up their brand in the virtual world of Roblox. The potential for...

Nov 1, 20223 min read

Top 20 Roblox Brand Games Ranked by Monthly Traffic (November)

More and more brands are entering the Roblox metaverse platform with their own custom-built game experiences. This past month saw a...

Oct 25, 20223 min read

Top 5 Sports Metaverse Experiences on Roblox Ranked

Professional sports brands are taking gaming and immersive experiences to exciting levels on the global online platform Roblox. Whether...

Oct 18, 20223 min read

5 Recently-Released Roblox Metaverse Brand Activations Worth Knowing

Discovering which brands are releasing new limited-time events, persistent games / experiences or integrations into existing games on the...

Oct 11, 20223 min read

Top 10 Roblox Brand Games Ranked by Monthly Traffic

Unlike other metaverse platforms, Roblox has an abundance of publicly available data on traffic and engagement. With a logged-in account,...

Oct 10, 20222 min read

Helping Hot Topic Launch Virtual Clothing in the Metaverse via Roblox

Happy Halloween! 🎃 👻 We're excited to share our work helping our client Hot Topic enter the metaverse by launching their Halloween...

Sep 26, 20221 min read

Walmart Entered Roblox in a Big Way

Wow, the size and scope of Walmart launching not one, but two experiences in Roblox is impressive. The first experiences is Walmart Land,...

Sep 9, 20221 min read

Top Takeaways from the Roblox Developer Conference

From my perspective within the entertainment 📺 and sports 🏀 industries, here are the most interesting updates from the Roblox Developer...

Aug 25, 20222 min read

Why iHeartMedia's Fortnite Activation Breaks New Ground

Why iHeartMedia launching on Epic Games’ Fortnite is super interesting and innovative: - iHeartMedia already announced that they are...

Aug 9, 20222 min read

Top 10 Metaverse Branded Experiences, August

Here's my list of the top 10 branded experiences on Roblox based on lifetime visits as of early August, 2022. I pulled the data directly...

Jun 28, 20222 min read

5 Metaverse Takeaways from VidCon

The Metaverse was a hot topic at VidCon, and here's what stood out for me... 1. Passion points (anime, comics, science & tech, etc.) will...

Jun 15, 20222 min read

Top 10 Branded Metaverse Experiences on Roblox

What does a great Metaverse experience look like? In order to answer that question, I gathered data on top performing branded experience...

Jun 3, 20223 min read

5 Takeaways from the ESPN + NBA Metaverse Activation in ComplexLand

Inside ESPN and the NBA's metaverse experience within ComplexLand.

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